Films · Series · Telenovelas · Vertical Series · Music · Sports · Immersive Experiences
Created for MENA. Designed for global audiences.

Dubai skyline SPP production crew filming on set Sabrina Petraglia

Who we are

Bridging markets, cultures, and industries.

SPP is a strategic platform connecting global creators, producers, and entertainment leaders with key partners across the Middle East and North Africa. Through original IPs and cultural initiatives, we create projects rooted in MENA and designed to resonate with audiences worldwide.

Founded by Sabrina Petraglia, a Brazilian actress, journalist, and entrepreneur based in the UAE since 2023, SPP is driven by a passion to elevate the region's cultural power and artistic legacy.

What we make

Multiple formats, one regional voice.

Audiovisual
  • Films
  • Telenovelas
  • Vertical Series
  • Series
Experience
  • Music
  • Sports
  • Immersive Experiences

Our deliverables

From concept to global reach.

IP Development

Creation of original intellectual properties (IPs) and innovative entertainment formats.

Project Curation

Evaluation and selection of projects for development and inclusion in the SPP portfolio.

Financial Structuring & Funding

Business model design, financing strategy, fundraising, and strategic partnerships to bring projects to life.

Executive & Operational Production

End-to-end project management, overseeing execution, operations, and financial delivery.

Global Distribution

Strategic partnerships and market access to maximize the international reach of audiovisual content.

Our mission

We work to:

  • Position MENA as a global hub for entertainment, culture, and creative innovation.
  • Strengthen the UAE's position as a leading destination for talent, investment, and opportunity.
  • Share Emirati values through engaging and accessible storytelling.
  • Spark global curiosity about the Middle East's history, aesthetics, and magnetic appeal.
  • Support the growth of the local audiovisual and entertainment industries.

In the media

Featured in the press.

Get in touch

Ready to craft the next chapter of global entertainment?

For co-productions, partnerships, or press inquiries, reach us directly or send a message.

+971 58 180 0720 hello@sabrinapproductions.com